256. Your Marketing Data, Made Simple: Why You Don't Have to Be a Numbers Person to Make Sense of It with Rebecca Caldwell of Three Groves Marketing

If you've ever posted something you were really proud of, watched it completely flop, and then spiralled about it for the rest of the day – today’s episode of the How I Do Content Podcast is for you! Because I’ve seen this scenario play out time and time again. When you do something that doesn't work: you make it mean something. You decide the whole strategy is broken or worse, that you’re broken.  But the one thing you don't do is the thing that would actually tell you what happened: go and look at the data. And I know, I know. The second I say "data," you tense up and go "but I'm not a numbers person." I get it – I'm the creative, messaging, words girlie, not the spreadsheet one.  But as my coach always reminds me – data is just information. And when you actually look at it, it’s going to make your marketing efforts much more effective.  **And to help me highlight why data isn’t so scary – today I’m joined by the extra magical Rebecca Caldwell.** Rebecca is the founder of Three Groves Marketing, where she helps service-based business owners actually use their marketing data and build lead-generating systems, so they can spend their time, money and energy wisely, while building a business that lets them have a really great life. In this episode of the How I Do Content Podcast, Rebecca shares how to make data feel genuinely simple (and dare I say, not scary). We get into where this fear of data really comes from, where to start and how your data might just give you permission to stop doing all the marketing you secretly hate. I guarantee after you finish listening to this episode, you’ll look at data a whole lot differently! So let's get into it. **CONNECT WITH REBECCA CALDWELL** - Follow Rebecca on Instagram @threegroves - Get to know your data with Rebecca’s Marketing Compass at https://threegrovesmarketing.com/marketing-compass - Grab the Free Marketing Measurement Playbook at https://threegrovesmarketing.com/mmp - Find out more at https://threegrovesmarketing.com/ **WANT MORE?** - Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ - Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ - Follow me on Instagram at http://www.instagram.com/thesocialbolt - Find out more at https://www.thesocialbolt.com.au **TOPICS COVERED IN THIS EPISODE** marketing data made simple, how to read marketing analytics, marketing analytics for beginners, google analytics for small business, what marketing metrics actually matter, data informed content strategy, how to use UTM parameters, marketing for service providers, stop guessing marketing, how to know what content is working, paid ads for small business, when to start paid advertising, retargeting ads for beginners, reusing top performing content, how to get off the content hamster wheel, why is my marketing not working, data driven marketing decisions, marketing for non numbers people, google search console for beginners, small business marketing strategy Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE