
Rebecca Caldwell
Founder and marketing analytics consultant at Three Groves Marketing, specializing in data-driven marketing strategies and paid ads for service providers.
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Jun 29, 2026
256. Your Marketing Data, Made Simple: Why You Don't Have to Be a Numbers Person to Make Sense of It with Rebecca Caldwell of Three Groves Marketing
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35:42

Tahryn BoltHOST
And I think we've kind of touched on this a little bit, but How has that, I guess, belief shifted the content that you actually create and put out on your own marketing channels?

Rebecca CaldwellGUEST
So I think it gives me the freedom to like not be so precious about what I'm doing.

Rebecca CaldwellGUEST
Like if I have an idea or see something I want to try, I'm just like, well, I'm just going to try it and see what happens.

Rebecca CaldwellGUEST
So I did a little bit of stuff on trial reels, but I think the one thing that Being able to treat everything like an experiment has done for me is allowed me to pivot as I'm like launching things.
15 MINS LATER

Tahryn BoltHOST
So if someone's listening and they're at the point of, they want to start, you know, diving into paid advertising, um, what do they need or what do you recommend that they have set up, like have on hand or like, you know, what point do they, you know, what do they need to actually press go on the paid advertising?