Is rent actually cheaper than we think? Are renters getting older? Warning signs from Spain and Resident comms strategies

This week's Housed episode is all about insights as we deep dive into COHO State of Shared Living 2026 report, and The Property Marketing Strategists Youth Forum report on students’ communication preferences. The topics we cover: \- Is rent actually really cheap (compared to hostels) and do we need to build some context into student accommodation rent and lifestyle for a younger demographic? \- The new trend for older sharers and other insight from the COHO State of Shared Living 2026 report \- Warning signs from Spain - we get Eva Cueto - Associate, Living Capital Markets, Knight Frank Spain take on the situation \- And who should be accountable for a resident comms strategy - we delve into data from The Property Marketing Strategists Youth Forum **Meet the hosts** Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI. Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating Marketing in Property. Follow Housed and stay up to date with new episodes, news and insights via our newsletter Housed Headlines sign up via the website and follow our LinkedIn page.  **Season 7 sponsors** A huge thank you to our season seven sponsors: Mystudenthalls.com -  list your properties commission free and reach thousands of students searching for their university home. Utopi - trusted partner for high-performance asset management - cutting energy costs, reducing risk and delivering proven ESG results. Washstation - providing best in-class laundry solutions to compliment your buildings. **Who is Housed for?**   Housed is for anyone interested in the future of shared living, including:  - PBSA and student accommodation professionals - BTR, co-living and rental operators - Property developers and investors - University and higher education leaders - Anyone working in or around housing policy and shared living **Disclaimer** The views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.