Hotel owner investment one year on – Kings Court Hotel, Alcester

We just need to be rooms only.

You're taking quite a different approach.

Being in hospitality for over 20 plus years now, seeing budget segment to seeing four star, five star hotels.

There is service available.

Profitability may not be the greatest, but the fulfillment of giving, I think we all need to go back to basics, understanding what hospitality is.

It's a business, but we need to be hospitable.

People need to feel their away they're getting that value for service they're paying for something so they need to get that service being offered and that's what the focus is in in this hotel and if you meet all my team which is since we have bought a brand new team uh the ideology in their head is that this is hospitality we have to serve people smiles going out of the way and if you look at our reviews as well four or five stars we do get odd one because you cannot keep everybody happy we need to accept it But I think 90, 95% of our customers are five-star on TripAdvisor to nine-tenths in Booking.com and other sites.

So it says a lot about it.

And since we have taken over the hotel, moving away from pub, we have added West Western as our soft brand partner as well.

which they have given us one of the signature brands, which shows that the hotel is of that stature that we can take a signature brand.

And the partnership has been great so far.

We have seen uplift in business, despite people are saying, because the way the hotel was run previously to what we have done little changes, we see uplift in the business already.

So let's look

at two aspects here.

First, I want to look at hospitality as a service and hospitality as a business.

So hospitality as a service, trends have changed

20 years.

You must have seen it massively,

especially in the last six years, what consumers want and what they're looking for.

You know, the younger generation are not going out and drinking so much so late.

Nightlife is struggling.

So what do you think...

As a business leader, are you trying to reinvigorate and bring the guests back? Where do you think is the best way to tap into nuances to really captivate their interest?

I think... what I feel and the way the world is going to go towards more of IT is distracting people from experiences in life and experience-led venues, experience-led...

Any services you offer now will be success for future.