Oct 13, 2026 · 37 min · 13 segments
Nick Provost, Director of Client and Community Relations at Gratitude Home Care, joins David Knack to share the lessons he learned from starting his own home care company, navigating the challenges of…
I was, uh, burnt out on traveling in a, in a gig where I was putting eight hundred thousand miles a week in my car.
I don't know that I ever really, like, made money there, but, like, there were a couple of accounts that could theoretically help me make money.
But, like, man, I made-- Like, I had great clients, great relationships in places like Shreveport, Louisiana, and Biloxi, Mississippi, and like Columbia, Missouri.
Anyways, so I was like, "I'm really good at sales." Again, under indexing on how much I just was working at a company with a differentiated product.
And so I was like, what if I was just as good at sales, but like slept in my own bed every night? And so I started an insurance company doing like auto and home and life insurance and stuff like that.
And I think, like looking back, right, like you kinda like psych yourself up like, "Yeah, I'm super excited about this." Man, I'm not passionate about insurance.
There's people who have made a great career out of insurance and they talk about it all day.
I looked at the like fact-finding thing you have to use to get a quote out to somebody for like, like a home care agency, right? Like, like some-- a business that's doing two million in revenue, your insurance is gonna be like maybe ten K for the year.
Anyways, this is a long way of saying that business was, uh, started in, uh, June first of twenty twenty.
And the, some of the stuff that I learned is like, number one, like when you are a business owner, if you're in-- if you're a butt in seat in a company, you can procrastinate on some stuff.
But if you are an owner, procrastination is the easiest way to kill your business.
I was, uh, burnt out on traveling in a, in a gig where I was putting eight hundred thousand miles a week in my car.
I don't know that I ever really, like, made money there, but, like, there were a couple of accounts that could theoretically help me make money.
But, like, man, I made-- Like, I had great clients, great relationships in places like Shreveport, Louisiana, and Biloxi, Mississippi, and like Columbia, Missouri.
Anyways, so I was like, "I'm really good at sales." Again, under indexing on how much I just was working at a company with a differentiated product.
And so I was like, what if I was just as good at sales, but like slept in my own bed every night? And so I started an insurance company doing like auto and home and life insurance and stuff like that.
And I think, like looking back, right, like you kinda like psych yourself up like, "Yeah, I'm super excited about this." Man, I'm not passionate about insurance.
There's people who have made a great career out of insurance and they talk about it all day.
I looked at the like fact-finding thing you have to use to get a quote out to somebody for like, like a home care agency, right? Like, like some-- a business that's doing two million in revenue, your insurance is gonna be like maybe ten K for the year.
Anyways, this is a long way of saying that business was, uh, started in, uh, June first of twenty twenty.
And the, some of the stuff that I learned is like, number one, like when you are a business owner, if you're in-- if you're a butt in seat in a company, you can procrastinate on some stuff.
But if you are an owner, procrastination is the easiest way to kill your business.
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