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Home Builder Marketers

Home Builder Marketers

Building Systems, Forecasting Cash Flow, and Running a $100M Build Company ft. Dan Morton from JACK App

Jul 21, 2026 · 52 min · 13 segments

Seth and Nicholas sit down with Dan Morton, founder of JACK App and owner of a construction company in Australia that builds over 200 homes a year and turns over more than $100 million, all while he…

Seth and Nicholas sit down with Dan Morton, founder of JACK App and owner of a construction company in Australia that builds over 200 homes a year and turns over more than $100 million, all while he runs the software company from Houston, Texas. Dan shares how he went from a plumbing apprentice who dropped out at 15 to running two businesses at once, why roughly 80 percent of construction companies fail because of cash flow and not craftsmanship, and how live financial forecasting lets a builder see their bank balance a year in advance. They also get into AI in the trades, why answer engines are replacing Google search, and how builders can show up in AI results. Whether you are a custom builder buried in admin or an owner trying to scale without hiring, this one is packed with the systems and mindset that separate the builders who grow from the ones who stall. Hit play and steal the playbook. [homebuildermarketers.com](homebuildermarketers.com)

Seth and Nicholas sit down with Dan Morton, founder of JACK App and owner of a construction company in Australia that builds over 200 homes a year and turns over more than $100 million, all while he…

Speakers: Dan MortonGuestNickHostSethHost

Show signals: Audience≈4k followers

Spotify Apple Podcasts YouTube Amazon Music Website

Top entities: Australia×13 Model Context Protocol×8 Houston×5 QuickBooks×5 Texas×4

From Internal Tool to Commercial Software3:58 – 6:12

S

SethHost

3:58

amazing.

S

SethHost

4:00

I'd love to dive in a little bit on your background.

S

SethHost

4:03

Okay, so you're building.

S

SethHost

4:06

Things are going well.

S

SethHost

4:07

You're doing custom homes?

Dan MortonGuest

4:10

We do commercial, so schools, offices, that's a smaller part of the business.

Dan MortonGuest

4:15

And then we do multi-res units, townhouses, and then we have high-end custom residential, which is anywhere from one to $5 million builds.

S

SethHost

4:23

Okay.

Dan MortonGuest

4:24

And

S

SethHost

4:24

so

Dan MortonGuest

4:24

you're

S

SethHost

4:24

doing all of that.

S

SethHost

4:26

At what point are you in your career where you're like, I'm going to start a software company?

Dan MortonGuest

4:33

I lost my mind.

Dan MortonGuest

4:35

It must've been about then.

Dan MortonGuest

4:36

Yeah.

Dan MortonGuest

4:42

It was, it was at a point, like I said, we built it internally.

Dan MortonGuest

4:46

And then when I probably learned that it could be commercialized, and you know, people actually wanted this as a product.

Dan MortonGuest

4:52

That was when I knuckled down and bought a team together and kind of had to learn a lot about the industry myself and probably make mistakes to start with.

Dan MortonGuest

5:00

And then, yeah, when it started to get a bit serious, we employed some really high level people to help us build the product out in the team.

Dan MortonGuest

5:08

So yeah, Jack's got upwards of 35 staff now.

Dan MortonGuest

5:12

Yeah, and growing.

S

SethHost

5:14

Dude, let's go, man.

S

SethHost

5:16

That's awesome.

S

SethHost

5:16

So you're crushing it with your business.

AustraliaCountryCountry in Oceania
99%13 mentions
Model Context ProtocolSoftware Application
96%8 mentions
HoustonCityCity in Texas
93%5 mentions
QuickBooksSoftware ApplicationSoftware
91%5 mentions
TexasAdministrative AreaUS state
88%4 mentions
Cash flowEntity
85%1 mention
BuilderTREND Solutions, Inc.CompanySoftware project manager
82%1 mention
CanadaCountryCountry in North America
80%5 mentions
Artificial intelligenceEntityProfessional field
77%3 mentions
United StatesCountryCountry in North America
74%5 mentions
GoogleCompanyTechnology corporation
72%7 mentions
InstagramSoftware ApplicationSocial networking service
69%6 mentions
New ZealandCountryCountry in Oceania
66%2 mentions
CoConstruct, LLCCompanyCompany
64%2 mentions
Wi-FiEntity
61%3 mentions
Home DepotCompanyHome improvement company
58%1 mention
ZapierCompanySoftware as a service company
55%3 mentions
application programming interfaceEntityType of software
53%1 mention
FacebookSoftware ApplicationSocial networking service
50%5 mentions
XeroCompanySoftware company
47%1 mention
Customer relationship managementEntityField of study
45%1 mention
LaravelSoftware ApplicationComputer program
42%2 mentions
OpenAI CodexSoftware ApplicationSoftware
39%1 mention
HubSpotCompanyWeb marketing company
36%1 mention
AdelaideCityCity in Australia
34%1 mention
ClaudeSoftware ApplicationSoftware
31%2 mentions
FloridaAdministrative AreaUS state
28%2 mentions
Emmy AwardsEntityAward
26%2 mentions
ChatGPTSoftware ApplicationSoftware
23%1 mention
ClickUpCompanyProject management software company
20%3 mentions
Google MapsSoftware ApplicationWeb site
18%2 mentions
GeminiEntity
15%2 mentions
Better Business BureauCompanyNonprofit organization
11%2 mentions
Microsoft BingSoftware ApplicationWeb site
11%1 mention
YelpCompanyCompany
7%1 mention
LinkedInSoftware ApplicationSocial networking service
4%1 mention
TikTokSoftware ApplicationWebsite
1%1 mention

Society
Business FinanceFinance
SaaSTechnology > Software
Construction IndustrySociety > Industry Trends
Construction SoftwareTechnology > Software > SaaS
Content MarketingMarketing > Digital Marketing
Social Media MarketingMarketing > Digital Marketing > Content Marketing
Industry TrendsSociety
Digital MarketingMarketing
ConstructionBusiness > Entrepreneurship
Technology
Business
Finance
EntrepreneurshipBusiness
Marketing
SoftwareTechnology
Construction ManagementBusiness > Entrepreneurship > Construction
Software DevelopmentBusiness > Entrepreneurship > Construction > Construction Management
Project Management ToolsTechnology > Software > SaaS > Construction Software
BrandingMarketing > Digital Marketing > Content Marketing > Social Media Marketing
Financial ForecastingFinance > Business Finance > Cash Flow Management
Construction FinanceFinance > Business Finance > Cash Flow Management > Financial Forecasting
Building PracticesSociety > Industry Trends > Construction Industry
Apprenticeship TrainingSociety > Industry Trends > Construction Industry > Building Practices
Cash Flow ManagementFinance > Business Finance

From Internal Tool to Commercial Software3:58 – 6:12

S

SethHost

3:58

amazing.

S

SethHost

4:00

I'd love to dive in a little bit on your background.

S

SethHost

4:03

Okay, so you're building.

S

SethHost

4:06

Things are going well.

S

SethHost

4:07

You're doing custom homes?

Dan MortonGuest

4:10

We do commercial, so schools, offices, that's a smaller part of the business.

Dan MortonGuest

4:15

And then we do multi-res units, townhouses, and then we have high-end custom residential, which is anywhere from one to $5 million builds.

S

SethHost

4:23

Okay.

Dan MortonGuest

4:24

And

S

SethHost

4:24

so

Dan MortonGuest

4:24

you're

S

SethHost

4:24

doing all of that.

S

SethHost

4:26

At what point are you in your career where you're like, I'm going to start a software company?

Dan MortonGuest

4:33

I lost my mind.

Dan MortonGuest

4:35

It must've been about then.

Dan MortonGuest

4:36

Yeah.

Dan MortonGuest

4:42

It was, it was at a point, like I said, we built it internally.

Dan MortonGuest

4:46

And then when I probably learned that it could be commercialized, and you know, people actually wanted this as a product.

Dan MortonGuest

4:52

That was when I knuckled down and bought a team together and kind of had to learn a lot about the industry myself and probably make mistakes to start with.

Dan MortonGuest

5:00

And then, yeah, when it started to get a bit serious, we employed some really high level people to help us build the product out in the team.

Dan MortonGuest

5:08

So yeah, Jack's got upwards of 35 staff now.

Dan MortonGuest

5:12

Yeah, and growing.

S

SethHost

5:14

Dude, let's go, man.

S

SethHost

5:16

That's awesome.

S

SethHost

5:16

So you're crushing it with your business.

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