Outgrowing What You Built and What to Do About It ft. Abby Church

We rebranded your business recently.

Before you decided to work with me, what was going on in your life and your business? How are you feeling about things?

Well, I had had my business.

It was previously a wedding come true.

Cute little play on words and captured the spirit of, gosh, I'd had that for... 13 years, I think.

So, you know, you grow with things, but then you grow out of things.

Seasons of life change.

I mean, 13 years of having my business and serving clients in that amount of time.

I had gotten married, started a family.

Things have changed a lot in that amount of time.

So from a business perspective, I felt like I had certainly... earned my stripes.

Um, I, you know, a lot of, I mean, every, every wedding, every event, every client, you learn something from them, right? If you're not learning, then you're not growing.

There were quite a few under my belt at that point that I knew that my skills, my knowledge, my expertise had grown.

And I felt like that brand no longer represented what I'm able to offer to my clients.

Um, I mean, feeling more veteran around the Kansas city area of, um, This is not always an easy industry.

I mean, we know it's tough.

We know it's demanding and you do it because you love it.

If you've stayed in business that long, it's for a reason.

So anyway, yeah, when I came to you, I was ready to really represent all that I can offer to clients, making an adjustment in the overall services I'm offering, and then attracting clients.

the the ideal client as we like to say but I mean we we want to work with people that want to work with us and we want them to value what we have to offer right so that was the point I was at of um business was business has been very clearly this is still my passion this is still exactly where I want to be and I want to make sure I'm speaking to the right audience so the that ushered in the idea of needing the rebrand.

I was in a way trying to piece it together and make adjustments as I went along.

And there's certain things you can do right as you grow.

But when you know that it's changed so much, then the whole overhaul felt right.

I was like, I want a new image that aligns with exactly how I like to serve clients and what I bring to the table for them.