Inside LevelUp 2026 with HighLevel Co-Founder Robin Alex

It's always been a fun party that I get to throw every year with the team.

I remember when this started, I was like, what? We're going to throw an event with that many people and we're not going to use event planners? And you were like, no, no, we got this.

Yeah, I trust the team and we still do that today.

I don't think, tell the people, I don't think people know how big our events team is and what they actually pull off every year.

Yeah.

So, you know, and credit to the events team, Wesley, Celeste and everybody else that's running the team.

But we started out really with the idea of, you know, can we go to conferences? We were getting invited to so many different places.

And it was honestly just Sean, Vern and me.

And maybe you would join us for a couple of trips and we'd have other people in the company join us.

And then we just started getting invited to more and more.

And then post-COVID, right, like everyone wanted to do an event.

And so we were trying to figure out a way to scale it.

And then over the years, now I think the events team is close to 30, 40 people around the world.

I got some numbers last week from Wesley that I think we're going to exceed close to 600, 700 events.

Just some crazy number.

And I was like, I'd be great if we can do 100 events a year.

And then once he told me that, I was like, OK, well, now we've got to do double that next year.

Yeah, of course.

So we're going to be everywhere and be at every event possible.