What was the learning that drove that? What sort of spun out of it?

I actually was a consultant for many different businesses, coming in from the largest of largest businesses, being a consultant there, all the way down to joining an MSP and helping businesses and small businesses with their IT infrastructure and things like that.

And then from there, transitioned into becoming a, a marketing agency.

Take the title out of the equation, marketing or managed service provider, or whatever it might be.

At the end of the day, mostly in the small business arena, the business owner started the business to provide a service to be value add in their community.

A dentist wants to be a dentist.

Doctor wants to be a doctor.

Any new features or things coming out, launching here with GoHighLevel?

I don't want to jinx it.

Yeah, it's always interesting.

Every time these events start, we had a balcony where Sean Verde and I and a few other people were watching.

because we had a catwalk that we can surprise everyone in, but we were just watching, and right when the doors open, there's a rush of people, and then we're like, oh no, where's the rest of everybody coming in? And one thing that we forgot is we threw a pre-party the day before, so everyone's kind of slow the next day.

But yeah, immediately, 10, 15 minutes later, the whole room is full, and then the next thing you know, it's standing room only.

And it just kept getting bigger and bigger.

And then over the years, last year was the first time that we did it at a brand new hotel, which is amongst one of the biggest hotels in Dallas.

the team switches them up.