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Higher Ed Pulse

Higher Ed Pulse

Pulse Check: Funnel Vision: One Campus, Two Markets — Part 2

Jun 25, 2026 · 47 min · 10 segments

In Part 2 of this Pulse Check series, host Rishab Malhotra sits down with Clay Harmon, executive director of the Association of International Enrollment Management (AIRC), and Clare Overmann, CEO of…

In Part 2 of this Pulse Check series, host Rishab Malhotra sits down with Clay Harmon, executive director of the Association of International Enrollment Management (AIRC), and Clare Overmann, CEO of the Association of International Education Administrators (AIEA), to discuss the vital intersection of domestic and international enrollment strategy. The conversation highlights how higher education institutions have historically managed these areas as separate, siloed entities, often leading to fragmented institutional strategy. \- - - - **Connect With Our Host:** Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea **About The Enrollify Podcast Network:** The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Pulse Check series, host Rishab Malhotra sits down with Clay Harmon, executive director of the Association of International Enrollment Management (AIRC), and Clare Overmann, CEO of…

Speakers: Clay HarmonGuestRishabh MalhotraHostClaire OvermannGuest

Top entities: United States×20 Funnel Vision×3 Robert Gates×3 Enrollify, Inc.×7 Chamber of commerce

Show Open and Series Overview0:00 – 0:56

Rishabh MalhotraHost

0:00

Hit it.

Claire OvermannGuest

0:01

That's what I'm talking about.

A

AdvertiserAd

0:03

Wait.

Rishabh MalhotraHost

0:04

Okay now, from the beginning.

Rishabh MalhotraHost

0:10

Welcome to Funnel Vision, one campus, two markets, a brand new four-part pulse check series from Enrollify.

Rishabh MalhotraHost

0:17

Me, myself, and I'm Rishabh Malhotra, former enrollment manager, leader, and now CEO of ADO, the enrollment intelligence partner for domestic and international growth.

Rishabh MalhotraHost

0:27

Ask your enrollment data anything, ask what's shaping it externally.

Rishabh MalhotraHost

0:30

One place for both.

Rishabh MalhotraHost

0:33

Higher ed has been running two separate plays for too long.

Rishabh MalhotraHost

0:36

Domestic over there, international over here, and strategy getting lost in the middle.

Rishabh MalhotraHost

0:41

We're going to laugh, we're going to cry, and we're definitely going to question why they even gave me a microphone.

Rishabh MalhotraHost

0:46

But we've got university and enrollment leaders, association heads, tech innovators who have something to say about it.

Rishabh MalhotraHost

0:52

So let's chinwag.

Rishabh MalhotraHost

0:55

Guys, I've got funnel vision.

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United StatesCountryCountry in North America
98%20 mentions
Funnel VisionEntityMusical artist
94%3 mentions
Robert GatesPersonFormer United States Secretary of Defense
91%3 mentions
Enrollify, Inc.CompanyCompany
87%7 mentions
Chamber of commerceEntity
83%1 mention
KelpEntityAlgae
80%2 mentions
NAFSA: Association of International EducatorsCompanyNon-profit organization
76%2 mentions
Element451, Inc.CompanyCompany
72%3 mentions
XEntitySocial networking service
69%1 mention
Institute of International EducationCompanyNon-profit organization
65%3 mentions
PodcastEntity
61%1 mention
Generation AlphaEntity
57%3 mentions
Full-time equivalentEntity
54%2 mentions
EnglishEntitySpoken language
50%2 mentions
Claire OvermanPerson
46%1 mention
IndiaCountryCountry in South Asia
43%2 mentions
DetroitCityCity in Michigan
39%1 mention
University of Colorado DenverCollege or UniversityPublic university in Denver, Colorado
35%1 mention
Joe BidenPerson46th U.S. President
31%1 mention
University of Massachusetts AmherstCollege or UniversityLand-grant university in Amherst, Massachusetts
28%1 mention
Texas A&M UniversityCollege or UniversityLand-grant university in College Station, Texas
24%1 mention
EducationEntityProfessional field
20%1 mention
KuwaitCountryCountry in the Middle East
17%1 mention
Brian GrossPersonAmerican actor
13%1 mention
IowaAdministrative AreaUS state
9%1 mention
LinkedInSoftware ApplicationSocial networking service
6%1 mention
Fulbright ProgramEntity
2%1 mention

International EducationEducation > Higher Education
NetworkingEducation > Higher Education
Recruitment StrategiesEducation > Higher Education > International Students
International StudentsEducation > Higher Education
PolicyEducation > Higher Education
LeadershipEducation > Higher Education
Education
Government RegulationsEducation > Higher Education > Policy
Enrollment ManagementEducation > Higher Education > International Education
Professional AssociationsEducation > Higher Education > International Education > Enrollment Management
Ethical PracticesEducation > Higher Education > International Students > Recruitment Strategies
Organizational ChangeEducation > Higher Education > Leadership
Crisis ManagementEducation > Higher Education > Leadership > Organizational Change
Impact on EnrollmentEducation > Higher Education > Policy > Government Regulations
Professional DevelopmentEducation > Higher Education > Networking
ConferencesEducation > Higher Education > Networking > Professional Development
Higher EducationEducation

Show Open and Series Overview0:00 – 0:56

Rishabh MalhotraHost

0:00

Hit it.

Claire OvermannGuest

0:01

That's what I'm talking about.

A

AdvertiserAd

0:03

Wait.

Rishabh MalhotraHost

0:04

Okay now, from the beginning.

Rishabh MalhotraHost

0:10

Welcome to Funnel Vision, one campus, two markets, a brand new four-part pulse check series from Enrollify.

Rishabh MalhotraHost

0:17

Me, myself, and I'm Rishabh Malhotra, former enrollment manager, leader, and now CEO of ADO, the enrollment intelligence partner for domestic and international growth.

Rishabh MalhotraHost

0:27

Ask your enrollment data anything, ask what's shaping it externally.

Rishabh MalhotraHost

0:30

One place for both.

Rishabh MalhotraHost

0:33

Higher ed has been running two separate plays for too long.

Rishabh MalhotraHost

0:36

Domestic over there, international over here, and strategy getting lost in the middle.

Rishabh MalhotraHost

0:41

We're going to laugh, we're going to cry, and we're definitely going to question why they even gave me a microphone.

Rishabh MalhotraHost

0:46

But we've got university and enrollment leaders, association heads, tech innovators who have something to say about it.

Rishabh MalhotraHost

0:52

So let's chinwag.

Rishabh MalhotraHost

0:55

Guys, I've got funnel vision.