How A College Entrepreneur Turned A Simple Need Into A Business with Taylor Howell

Some of the best businesses start with a problem hiding in plain sight. In this episode of Her Table, Her Rules, Juliet Peters is joined by Taylor Howell, a finance and entrepreneurship student at Grand Canyon University and founder of Living Water Hydration Co. Taylor shares how a frustrating answer to a simple question, how to get water on campus, became a growing delivery business before her junior year. Taylor walks through the early days, from buying a dispenser and five-gallon jugs with her roommates and hauling them back in a wagon, to hiring friends for deliveries, building a website with AI, and setting up an LLC with guidance from her parents. She talks openly about the confusion around her subscription model, a slow February launch, and why starting with only a few customers taught her how to serve people well before her dispensers sold out. From there, the conversation turns to the lessons she is carrying forward. Taylor explains why a business doesn't need a brand new idea, only a real need, and how years of horseback riding shaped the way she learns from mistakes. Juliet and Taylor also talk through a possible exit through a GCU partnership, the limits of space and staffing, and why knowing her weak points, like marketing, is already making her a stronger founder. Tune in to How A College Entrepreneur Turned A Simple Need Into A Business with Taylor Howell and take a fresh look at the small frustrations in your own day. One of them might be the start of something big. Taylor Howell is a finance major with a minor in entrepreneurial studies at Grand Canyon University and the founder of Living Water Hydration Co., a campus business that delivers multi-step purified water in refillable five-gallon jugs straight to students' dorms. What started as a fix for her own dorm room quickly grew into a service with a delivery team, a subscription model, and a waitlist. Before college, she ran a small business making and selling phone cases, and she now stays active in GCU's entrepreneurial clubs. Taylor plans to keep building and eventually own several businesses of her own. Website: https://gculivingwater.com/ LinkedIn: https://www.linkedin.com/in/taylor-howell-610194363/?isSelfProfile=false Instagram: https://www.instagram.com/tay.howell1/ https://www.instagram.com/livingwaterhydrationco/ Email: [taylorinbusiness@gmail.com](mailto:taylorinbusiness@gmail.com)  Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face. Website: https://www.frameworklegal.com/ LinkedIn: https://www.linkedin.com/in/juliet-peters/ Facebook: https://www.facebook.com/juliet.petersmoomey Instagram: https://www.instagram.com/jrpetersaz/ https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn X: https://x.com/frameworklegal