Grace Through Grief: Toby Myles & Deborah Newton on Resilience and Relationships

And I think sales, as much as I try to run away from it, it really is relationships.

Yeah.

Really is relationships.

And, and I cherish them.

They're genuine, authentic.

And I think in this world of technology and all the fun stuff that we have helping us, it is a great help.

It's a great tool.

It does people all over the world.

Now, if it wasn't for that, you know, but there is still that human component.

Absolutely.

Yeah.

So that piece of it.

Yeah, I think that people try to get away from that.

You know, in marketing, it's always no like and trust, right? You got to build no like and trust, right? And people hear it so many times that they just start to say, yeah, yeah, I know.

But everything comes back to that.

Even in the simplest things in our day-to-day lives, I use this example all the time that if I want someone to come paint my house, right? I'm going to check with my neighbors who I know they've had their houses painted, right? And tell me who you used and did you like them? Did they do a good job? Were they fair? You know, there's that whole trust piece of it.

Or, you know, if I'm looking to hire, we'll just say, you know business coach since there's so many businesses business coaches out there how do i choose from thousands right it's going to be the person that i feel somehow connected to you know or might hop on a call and they're not talking all this fancy language or actually seeing me as a human with my own problems and it's not cookie cutter and all those things and i think Really, like that's what sales comes down to.

It's not like you pushing something on someone.

It's building those relationships so that when they are ready for the thing, when they're ready to write that check or hand over that credit card or, you know, give you that purchase order, like you're the one because you have already established that.

You can be trusted, but also you can figure things out.

Right, right.

And if you can't, you know, I had a client that would say, I want good news fast and bad news faster.

You know, in that same, we don't, I'm not going to have all the answers.

I don't have a message.

I'm not going to come in and I can't admit it.