HF3 ENCORE: How Her “Ownable Ideas” Got Her 63,000 Subscribers & a Loyal Community | Building a Brand with Katelyn Bourgoin

\*\*\*This is a special encore of one of the most popular episodes on figuring out your next step for your business vision.   If you've heard it before, you'll still want to listen in because it helps you rethink the direction you want to go forward.\*\** *The original episode 96:* *Building a brand that stands out online isn’t easy, but here’s an entrepreneur who’s done it for 16 years. Learn her marketing and branding secrets. Start shaping a message, business, and founder story that actually feel like yours.*   Most entrepreneurs spend years trying to figure out **marketing and branding**...and many times? It's following someone else's playbook instead of their own. This is a radically different approach to making your business stand out. Katelyn Bourgoin went being the next “LinkedIn for women” with VC backing to going bankrupt. She then started and scaled multiple other brands, some failed, some were incredibly successful. At one point, she told me about how she made a million dollars just selling with a Google Doc! As a marketing expert and founder of the Ownable Ideas Agency, this is her incredible founder story on **how to build a brand** that gives you total **business alignment** and truly stands out…especially in a world of AI. We talk about the messy middle of entrepreneurship, why business alignment matters more than chasing status, how your **founder story** can become part of your competitive advantage, and what it actually takes to brand your business in a world where everyone is making more content than ever.      In this **solopreneur** marketing episode: - Katelyn’s serial entrepreneur founder story and how she grew her email list to 63,000! - How to find your “ownable idea” – to stand out in a crowded online market. - Buyer Psychology – what do your customers truly want? - What marketing experts never tell you but you really should know about building a brand - The new branding rules in a world of AI For business owners, **solopreneurs** and female founders, this episode is all about giving you inspiration to figure out **how to brand your business** in a way that feels true to you…and how to build something that deeply serves your customers. **Listen for...** Inspiration to create a brand that’s truly yours and build your community! **About the Guest:** Katelyn Borgouin is the founder of Ownable Ideas Agency, where she helps founders uncover the idea they want to be known for and build a brand around it. After building multiple businesses — including agencies, a VC-backed tech company, a media company, and a very memorable barbecue box business — Katelyn brings a rare mix of buyer psychology, lived founder experience, and strategic clarity to the conversation. **Connect with Katelyn Bourgoin:** Newsletter: https://learnwhywebuy.com/ LinkedIn: https://www.linkedin.com/in/katebour/ **Next Steps:** 1. Share this episode with a friend 2. Listen to next: Become Searchable, Memorable & Unstoppable (ep 86) 3. Rate and Review to share your support   **RESOURCES** PRIVATE PODCAST: Secrets of Standing Out Online www.herfirst3years.com Instagram: @chardetryel **PROGRAMS & FREE TRAININGS** Start Your Podcasthttps://charryel.com/podcast-guest-training-og-3209Grow Your Podcast Learn How to Be a Guest on Podcasts