May 29, 2026 · 41 min · 16 segments
For most employers, the annual health insurance renewal cycle is a source of pure frustration. It’s often marked by rising costs, confusing packages, and a total lack of control. In this episode of…
You know, Nico, in your opinion, at what point should an employer, a broker's client, should the employer stop thinking, hey, how do I negotiate a slightly better version of this plan? Or how do I lower my cost here? And when do the employers start asking themselves, should I be buying this model at all?
Yeah, so that's where I've taken a lot of talking points from some folks that have really pushed direct primary care in the past, to be honest, because the model in which DPC thrives the most is in a more elegantly, you know, outside the box built health plan, if you will.
It's less legacy, right? Because you can't get a discount on your premiums from the national legacy providers and health plans if you offer direct primary care.
They're like, well, we only value primary care like maybe 15 bucks a month.
And the thing is, these legacy programs do not feature that as an important component to the plan.
They're more concerned about, you know, larger ticket items, right? Or specialty care.
And to answer your question in a very long way, talking about DPC is a huge way to just open someone's eyes, right? And maybe it's even through an expository of sorts, right? A personal story, right? Where it's, hey, listen.
I had a direct primary care experience where my first visit was two and a half hours long.
You know, Nico, in your opinion, at what point should an employer, a broker's client, should the employer stop thinking, hey, how do I negotiate a slightly better version of this plan? Or how do I lower my cost here? And when do the employers start asking themselves, should I be buying this model at all?
Yeah, so that's where I've taken a lot of talking points from some folks that have really pushed direct primary care in the past, to be honest, because the model in which DPC thrives the most is in a more elegantly, you know, outside the box built health plan, if you will.
It's less legacy, right? Because you can't get a discount on your premiums from the national legacy providers and health plans if you offer direct primary care.
They're like, well, we only value primary care like maybe 15 bucks a month.
And the thing is, these legacy programs do not feature that as an important component to the plan.
They're more concerned about, you know, larger ticket items, right? Or specialty care.
And to answer your question in a very long way, talking about DPC is a huge way to just open someone's eyes, right? And maybe it's even through an expository of sorts, right? A personal story, right? Where it's, hey, listen.
I had a direct primary care experience where my first visit was two and a half hours long.
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