When To Hit The PANIC Button When Looking At Your Google Analytics Data

So that is the topic of today's episode.

Which is essentially when to hit the panic button.

This was Paul's idea.

Really good headline.

When looking at your analytics, dig that headline.

I think it's a really good one to play with here.

So have a few panic buttons been hit in your roster? What's going on? What made you think of this one? Or did it just strike you?

More than anything else, I'm an over-panicker.

I've always been an over-panicker when it comes to Google Analytics.

If I see those sharp spikes, obviously I dive in right away and we figure it out.

But I'm in there every day or every other day or whatever it is.

So I know that when people are seeing some things or seeing some trends, it's usually after a longer period of time or something like that.

But yeah, I am the classic overreactor and I want to see and I want to understand.

It's why...

I've always been a big fan of clarity because I can.

I can go back through and start to really piece the story together.

And that's something that's always been just important to understanding that homeowner and the guest journey for me.

So it is.

I don't want people to have to experience this and experience the heart palpitations that I do when I look at Google Analytics accounts and when you should.

When

you maybe should

be a little more concerned about the numbers being off or looking a certain way.

I mean, we certainly know there are different factors at play in here, but this is kind of how we do in the summer.

We talk about these things.

I mean, there are things that are going to help you maybe during busy season, but certainly in the offseason as well.