Aug 12, 2026 · 39 min · 9 segments
In this episode, Conrad and Paul talk about all things mobile. Why nearly three out of four organic search visitors are browsing on their phones, where mobile users are dropping out of the booking…
Conrad O'ConnellHost
Paul ManzeyHost
But you know what's not fair sometimes, Paul? When we're working on websites, you and I are victims of this, and we have done sort of topics adjacent to this before, but we've not actually done an episode about this, which is the rise of mobile use has just continually gone up, right? I know people, by the way, this wasn't even in the outline.
I know people who don't own a computer, and these are not people in their 60s or 70s.
They interact 100% with everything they have to do, like in the world, on their phone, and that surprises me as someone that's on a computer for [laughs] eight to 10 hours every day, it feels like.
So it's kind of a review or a deeper dive into very possibly up to 75% of your traffic is on mobile.
How often do you actually look at your website and use your website on mobile, and do you design it in that way? So you said it was inspired by your wife, so I'm reading the outline here, or I'm giving the hook here.
I, I often have my wife go through websites that I-- that have recently been updated, that have been recently been changed because we do, even from a...
From our SEO perspective, from our marketing perspective, we have specific things that stick out to us like a sore thumb.
[laughs] We have specific things that, that maybe we gloss over because it just doesn't quite hit for us, and I always like that outside eye to just see, "Hey, does this run fast enough for you? Does it make sense? Do you have questions [laughs] about how the website would work?" Because I would think it would be very straightforward.
This is too, too nitpicky." I was like, "No, nitpicky is exactly what [laughs] we're looking for," because there are plenty of people who are going on these sites who are feeling the same nitpickiness, only they don't have someone over their shoulder saying, "This is where you should go," or this is leading them actually to the parts of the website that they need to get to.
But you know what's not fair sometimes, Paul? When we're working on websites, you and I are victims of this, and we have done sort of topics adjacent to this before, but we've not actually done an episode about this, which is the rise of mobile use has just continually gone up, right? I know people, by the way, this wasn't even in the outline.
I know people who don't own a computer, and these are not people in their 60s or 70s.
They interact 100% with everything they have to do, like in the world, on their phone, and that surprises me as someone that's on a computer for [laughs] eight to 10 hours every day, it feels like.
So it's kind of a review or a deeper dive into very possibly up to 75% of your traffic is on mobile.
How often do you actually look at your website and use your website on mobile, and do you design it in that way? So you said it was inspired by your wife, so I'm reading the outline here, or I'm giving the hook here.
I, I often have my wife go through websites that I-- that have recently been updated, that have been recently been changed because we do, even from a...
From our SEO perspective, from our marketing perspective, we have specific things that stick out to us like a sore thumb.
[laughs] We have specific things that, that maybe we gloss over because it just doesn't quite hit for us, and I always like that outside eye to just see, "Hey, does this run fast enough for you? Does it make sense? Do you have questions [laughs] about how the website would work?" Because I would think it would be very straightforward.
This is too, too nitpicky." I was like, "No, nitpicky is exactly what [laughs] we're looking for," because there are plenty of people who are going on these sites who are feeling the same nitpickiness, only they don't have someone over their shoulder saying, "This is where you should go," or this is leading them actually to the parts of the website that they need to get to.
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