Hacks and Hobbies with Junaid Ahmed
Oct 1, 2026 · 48 min · 14 segments
### **5 Key Takeaways** - **Stop hiding behind your product.** People don’t remember features; they remember *you* and the **origin story** behind why you created what you created. - **Story…
Paul PapeGuestJunaid AhmedHostSo let's talk about systems because games are one with mechanics, not motivation.
If someone is trying to build a creative business like a campaign, what are the levels, the quests, and the checkpoints that they need to go down?

That's such a broad question because for years and years and years, I have been told that to customize your business is going to be the death of your business.

And every time I was told it, I would reflect back on the years that I've been doing a completely custom business.

What I'm going to say, instead of giving you like there is a formula, because there isn't, it's going to be custom to your job.

So if you want to go down the metrics here, give me a specific scenario, maybe your business, in which you're looking for how to set this up.
How do you design? Let's say we've got a 30-day quest line that creates revenue.
So let's talk about systems because games are one with mechanics, not motivation.
If someone is trying to build a creative business like a campaign, what are the levels, the quests, and the checkpoints that they need to go down?

That's such a broad question because for years and years and years, I have been told that to customize your business is going to be the death of your business.

And every time I was told it, I would reflect back on the years that I've been doing a completely custom business.

What I'm going to say, instead of giving you like there is a formula, because there isn't, it's going to be custom to your job.

So if you want to go down the metrics here, give me a specific scenario, maybe your business, in which you're looking for how to set this up.
How do you design? Let's say we've got a 30-day quest line that creates revenue.
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