How Matt Jordan Built a Profitable Lawn Care Business in Indianapolis | Jordan’s Lawn Care

How do you build a profitable lawn care business in Indianapolis? Matt Jordan, owner of **Jordan’s Lawn Care**, shares how he went from mowing lawns with a push mower to building a growing lawn care business with more than 80 customers. In this episode of the **GreenPal Lawn Care Business Growth Show**, Matt talks about how he started his business, how GreenPal helped him find his first customers, and how he uses strategic marketing and route density to grow his lawn mowing routes. Matt also explains how he prices lawn mowing jobs in the Indianapolis market, why he is expanding into higher-margin landscaping services, how he generates additional customers around existing properties, and what he looks for when hiring his first employee. For homeowners, Matt shares practical advice on choosing a reliable lawn mowing service, recognizing red flags, and understanding why the cheapest lawn service isn't always the best choice. **Topics covered:** - Starting and growing a lawn care business in Indianapolis - Using GreenPal to acquire lawn mowing customers - Building route density and efficient mowing routes - Lawn mowing pricing in Indianapolis - Marketing with targeted door hangers - Expanding from lawn mowing into landscaping - River rock and mulch landscaping opportunities - Hiring the first lawn care employee - What Indianapolis homeowners should look for in a lawn service - Red flags to avoid when hiring a lawn care company - Advice for new lawn care professionals Matt serves customers throughout **Indianapolis, Carmel, Noblesville, Fishers, Greenwood, Bargersville, Franklin, Whiteland, Southport, and Camby, Indiana**. The **GreenPal Lawn Care Business Growth Show** features real lawn care professionals sharing practical strategies for starting, operating, marketing, and growing a profitable lawn mowing business.