Measuring Beyond the First Sale Featuring Jerome Shimizu of ABCS Insights

Joining us is Jerome Shimizu, CEO of ABCS Insights, whose company takes its name from the four areas it measures: Audience, Brand, Consideration, and Sales. Jerome explains how ABCS applies the same measurement methodology across 16 marketing channels so advertisers can compare results consistently. We discuss how its tools connect those findings, including a Net Opportunity Score designed to identify growth opportunities, and why clearer measurement can give overlooked channels credit for the business they help create.