As a CEO operating in this space, do you see standardization as essential to building trust and growing the measurement industry? Or is there a danger that the pursuit of universal standards could actually limit innovation?

I think that it's kind of both.

I think that as an industry, it's impossible seemingly to get anyone to agree on anything in any reasonable amount of time.

And yet we're in an industry that's evolving at the speed of light.

It keeps changing.

And to sit around in conferences and try to decide on what's the right way to do it, by the time you figure that out, it's already irrelevant.

But that being said, I think that standards do play a really important role.

Looking at AI through the lens of somebody in a measurement company, how dramatically do you think it will reshape the industry over, say, the next five years? And where do you see the biggest opportunities for businesses like your own?