Aug 26, 2026 · 16 min · 8 segments
A sold-out event does not always mean it’s successful. Big registration numbers and packed rooms are nice, but those numbers alone don’t tell you whether an event achieved what it set out to do. In…
Mahoganey JonesGuest
Felicia AsieduHost
Alyssa PeltierHost
Rachel AndrewsHost
They do a lot of internal training, and they were saying what they do is right at the beginning of, say, like, a webinar they'll ask a question, and they ask exactly the same question at the end of the webinar-
If you had to ask a client, "Hey, listen, what are we doing here? What are the objectives?" How do you get them to think about that tying back to their business goals? What are the best kinds of things that you can ask the client to get that out of them? Or do they come ready-made? Do they know what they wanna do?
do?I feel like we have a framework that we use internally that's a one-page business plan.
So it's just to remind everyone that an event technically is a strategy, and there should be business behind it.
It's very simple, but I apply the SSK method, which is the start, stop, keep.
What do we wanna start that we've actually never started that would be excellent?
What do we wanna stop doing? And framing stop, not necessarily because it's bad-
... or it's not impactful or all of those things, but what would you like to stop because it is too heavy of a lift, because it is too hard on the budget?
They do a lot of internal training, and they were saying what they do is right at the beginning of, say, like, a webinar they'll ask a question, and they ask exactly the same question at the end of the webinar-
If you had to ask a client, "Hey, listen, what are we doing here? What are the objectives?" How do you get them to think about that tying back to their business goals? What are the best kinds of things that you can ask the client to get that out of them? Or do they come ready-made? Do they know what they wanna do?
do?I feel like we have a framework that we use internally that's a one-page business plan.
So it's just to remind everyone that an event technically is a strategy, and there should be business behind it.
It's very simple, but I apply the SSK method, which is the start, stop, keep.
What do we wanna start that we've actually never started that would be excellent?
What do we wanna stop doing? And framing stop, not necessarily because it's bad-
... or it's not impactful or all of those things, but what would you like to stop because it is too heavy of a lift, because it is too hard on the budget?
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