Record Shop Talk: Tiny Vinyl

Well,

it's audio only, but where can I get the player? At Target as well?

Yeah, we actually were asked by Target to make a player that was specifically designed for Tiny Vinyl because they saw sales right out of the gates, super strong.

And, you know, as Jesse mentioned, we've sold a million units and just...

Really, I say we launched in 2024, but that was... a couple of thousand units.

We really launched in the middle of 2025.

And so in less than a year, we've sold a million copies.

And Target asked us to make a player and a system kind of like designed for tiny vinyl.

So there's a storage crate, even a picture frame that you could, as Jesse mentioned, you know, a lot of people don't even really play the vinyl that they buy at 12 inches.

I mean, they just buy it because they want a piece, a thing that the artist has made, but we made a picture frame that they can display four tiny vinyls in, you know, under a, under a cover and hang on the wall or put on their desk and just, you know, kind of support, show their fandom, I think is the best way to put it.

Yeah, I could see how this would be just more, I could see it being more than just collectability.

I see usability, meaning that, hey, look, back in the 60s, 70s, 80s, people would take their remote record player to a picnic and have singers, right? Seven-inch singles with them, and they would play them.

um of course they would have their little adapter so they they could use that which this does not need a 45 rpm adapter but um i i could see it being an appeal you take a bunch of tiny vinyls out whether it's a party on the deck or it's a picnic and you play them they have great packaging i could see that the usability of this being very fun uh

both both neil and my daughter are both going to college this fall and you know taking a tiny vinyl player with a big stack of tiny vinyls having yeah having in their dorm room connecting to a bluetooth speaker um you know a fun differential compared to hey i'm pulling out my phone i'm sending a you know spotify or apple music whatever you use to a bluetooth speaker