Entrepreneur You- Building and Scaling an IT Business with Royson Rajan

In today’s episode our host Rosie Baber speaks with Royson Rajan, based in India and founder of 2 IT companies: Atlas SoftWeb and CrossTrip. Royson will talk about his entrepreneurship journey after studying computer engineering and earning a graduate diploma in management from LSE (University of London). Royson shares how IT’s rapid evolution demands adaptability, and highlights key Global Employability Skills: communication, transparency, quality delivery, and strong decision-making. He explains why branding is so important and which strategies he adopted to scale his business.  **Key points:** \[01:23] – Presentation of Royson Rajan \[02:35] – Why I have founded an IT Business \[03:43] - Founder Skills That Matter \[05:20] - Branding From Scratch \[06:44] - Evolving Atlas and CrossTrip \[10:48] - Bootstrapping and Funding Growth \[13:57] - When to Scale Up \[15:17] - Scaling Mistakes to Avoid \[17:14] - Finding Customers and Marketing \[19:12] - AI and Staying Current * * * Hosted on Acast. See acast.com/privacy for more information.