Sharon Arthofer of SIP Fresh Juice on Turning Samples Into Loyal Guests

But Sharon, one of the things that we were just talking about was what is Sip Fresh? Because I'm someone, I live in Utah, which means I drink a lot of soda.

I also love fruit drinks when I don't want soda.

And so talk to me a little bit about Sip Fresh and what it is and how it's different.

Because I think that you've got some really interesting propositions and love your brand, love the website, love the photos, but talk to us about Sip Fresh.

Thank you.

Yes.

In fact, the more I think about it, the more you and I just chatted, Utah is definitely a great home for us.

I hope one day we're opening soon there.

Sip Fresh is based on Everything is handcrafted, fresh fruit-based beverages.

So everything we drink, or I mean, everything we serve at Zip Fresh starts with fresh fruit, and then we expand from there.

So the beauty of that is we are unique in our offerings relative to there's a lot of dirty soda, boba tea, all of that out there is a treat, I would say, or different day parts.

For us, everything starts with that fresh fruit.

So people come in and feel they're getting a healthy indulgence.

It's kind of what we call the marriage between good for you and indulgent fun.

You talked a little bit about some of the beverages you like.

One of the things that we make fresh is something called a strawberry lava.

So it's coconut cream, fresh strawberries blended.

And then we have our little bits and pieces that we put in there in the recipe.

And we serve it up as a blended, delicious, fresh strawberry based beverage with coconut.

And it is yummy.

Is it like a smoothie or is it more like a drink?

We call it more of a, it's a specialty smoothie.

It would be more like in the specialty smoothie category, but it's that same indulgent, yummy, but fresh that you were discussing a minute ago.

So there's no soda in our beverages.

It's all based on that fresh fruit and then other ingredients to create a really delicious, refreshing beverage.