And what got you starting on this? I mean, I know that obviously you care about health and that's really important to you, but why did you look at the market and think, Sit Fresh needs to exist.

So it was quite a few years ago, we were sitting in a restaurant and we saw these mixologists making these very fancy cocktails, all based with a lot of fresh fruit ingredients or fruit infused.

You know, everything was very different than the old pour the liquor, pour the soda or whatever.

It was a lot more complicated and beautiful, which got us thinking, got me thinking, and I started looking around.

I saw that the beverage industry was growing at the time, and this was 2017.

This was a gap.

There was nothing like based on this cool, fresh fruit.

How do you create that guest experience without a place to like sit down and really engage with that guest for a long period of time?