Sep 11, 2026 · 31 min · 10 segments
Send us Fan Mail Elena Knight spoke to Jorge Ania of Studio DC, a surface designer who has spent his career teaching industrial printers to imitate…
Jorge AniaGuest
Elena KnightHost
So what can digital printing do that the older methods couldn't? So if we could just now talk about the benefits of digital in ceramics.
From the production point of view, Digital printing allows you to produce short runs of each design.
You are no longer forced to produce a very large number of square meters just to make the cylinders and preparation cost-profitable.
you can work with a limited number of ink colors and produce more according to demand.
Instead of keeping large quantities of finished products or specific inks for every design, for aesthetic, the possibilities are much greater.
You have higher resolution, a wider color range, and the possibility of printing on textured surface.
Today, the texture can be able to synchronize with the design, so the product has a much stronger sense of depth and realism.
You can also create many different versions of the same design, which reduces the repetition and makes the final product look much more natural and rich.
We can focus on our aesthetic idea instead of constantly adapting the design to the technical limitations of the printing process.
Speed is obviously important, especially in the good panel sector, where the digital printing is compared with the very fast rotary machines.
Manufacturers can increase the productivity by adding more print heads and print bars, you know very well.
Mm-hmm.
So what can digital printing do that the older methods couldn't? So if we could just now talk about the benefits of digital in ceramics.
From the production point of view, Digital printing allows you to produce short runs of each design.
You are no longer forced to produce a very large number of square meters just to make the cylinders and preparation cost-profitable.
you can work with a limited number of ink colors and produce more according to demand.
Instead of keeping large quantities of finished products or specific inks for every design, for aesthetic, the possibilities are much greater.
You have higher resolution, a wider color range, and the possibility of printing on textured surface.
Today, the texture can be able to synchronize with the design, so the product has a much stronger sense of depth and realism.
You can also create many different versions of the same design, which reduces the repetition and makes the final product look much more natural and rich.
We can focus on our aesthetic idea instead of constantly adapting the design to the technical limitations of the printing process.
Speed is obviously important, especially in the good panel sector, where the digital printing is compared with the very fast rotary machines.
Manufacturers can increase the productivity by adding more print heads and print bars, you know very well.
Mm-hmm.
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