Jul 30, 2026 · 49 min · 12 segments
Future Tech Banker is hosted by Alec Crawford, Eric Cook, and Jack Hubbard. Together, they bring deep experience in banking, digital strategy, risk, business development, and industry leadership. The…
And thank you for that call out on our bank's history because I just told you who I have worked for previously.
But being at Southern, one of the things that I really love about it, and our CEO, Darren Williams, he explains it like this, mission and margin.
But the whole idea of having a mission, I mean, this is the exciting thing for me.
So as a CDFI, a Community Development Financial Institution, we are plugged in and we are directly serving the underserved in banking.
And part of that mission is through financial education, which I love, fair lending, really getting out into our communities and offering services for small business.
One of the services that we have is our BIDA program, which is giving free tax services for small business, which is wonderful.
And so as a new leader at Southern Bancorp, they took us on a a tour of where our bank locations are and just the history.
And so I got to go to the Mississippi Delta, literally got to see the towns that we serve and meet the people that we serve, our customers, our partners, and the people who work at the bank.
It was just such a wonderful experience because as an IT person, you don't always feel that connection to your customer.
And so being able to understand why CDFIs exist, what role they play in making us a better society, I can definitely vouch that our mission does make a big difference in the communities that we serve.
So I'm still learning, but it's good to know that who you're working for and what you're doing and your work actually does have impact.
Now with that, I do want to, maybe this is a good time I can publicly announce this.
And because of that, it seems like the right time, but we are actually rebranding.
And thank you for that call out on our bank's history because I just told you who I have worked for previously.
But being at Southern, one of the things that I really love about it, and our CEO, Darren Williams, he explains it like this, mission and margin.
But the whole idea of having a mission, I mean, this is the exciting thing for me.
So as a CDFI, a Community Development Financial Institution, we are plugged in and we are directly serving the underserved in banking.
And part of that mission is through financial education, which I love, fair lending, really getting out into our communities and offering services for small business.
One of the services that we have is our BIDA program, which is giving free tax services for small business, which is wonderful.
And so as a new leader at Southern Bancorp, they took us on a a tour of where our bank locations are and just the history.
And so I got to go to the Mississippi Delta, literally got to see the towns that we serve and meet the people that we serve, our customers, our partners, and the people who work at the bank.
It was just such a wonderful experience because as an IT person, you don't always feel that connection to your customer.
And so being able to understand why CDFIs exist, what role they play in making us a better society, I can definitely vouch that our mission does make a big difference in the communities that we serve.
So I'm still learning, but it's good to know that who you're working for and what you're doing and your work actually does have impact.
Now with that, I do want to, maybe this is a good time I can publicly announce this.
And because of that, it seems like the right time, but we are actually rebranding.
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