Sep 22, 2026 · 27 min · 12 segments
Episode #238: Ozge Erturk - Hitting #1 in the App Store on zero paid media FloSports is profitable, covers 25+ sports, and has a million subscribers. Its CMO explains how that math works. For…
Jason ShaftonHostThe reason why I'm saying that is I think historically flow was very hesitant to tell people the overall power of flow.
They wanted to keep flow wrestling limited to the wrestling audience and racing limited to the racing audience.
One of the bigger initiatives that I've been driving starting from last year is helping customers recognize flow is much bigger than just flow wrestling.
There is something for everyone, right? Because the historical perception was that if you're a racing fan, you don't care about hockey.
What's the future is that now that we are unlocking that opportunity, we are now becoming more comfortable in our skin and really accepting that flow is this operating system that allows these underserved sports exist in a profitable way that wasn't possible before.
That is something that we are very proud of and now want to scream out from the top of the mountains and really talk about as much as we can.
The reason why I'm saying that is I think historically flow was very hesitant to tell people the overall power of flow.
They wanted to keep flow wrestling limited to the wrestling audience and racing limited to the racing audience.
One of the bigger initiatives that I've been driving starting from last year is helping customers recognize flow is much bigger than just flow wrestling.
There is something for everyone, right? Because the historical perception was that if you're a racing fan, you don't care about hockey.
What's the future is that now that we are unlocking that opportunity, we are now becoming more comfortable in our skin and really accepting that flow is this operating system that allows these underserved sports exist in a profitable way that wasn't possible before.
That is something that we are very proud of and now want to scream out from the top of the mountains and really talk about as much as we can.
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