Amazon Pay

And I'm sure it can use computer use.

And then, especially if it has like some easy payment, like ShopPay or Amazon Pay, it just asks you to click confirm.

And if you're already logged in, it will pay it for you.

The thing that I think about that's fascinating in those scenarios is, Those merchants who are whatever, Shopify stores or the big Home Depots, they're used to getting all this first-party data about their customer.

From there, after seven years, nearly seven years, I said, "Okay, now what?" And at the same point in time, we had had a little enough of living in Delhi, because the pollution was really getting too much.

Found an opportunity with Amazon Pay, which helped me leverage everything that I had done so far-

Mm

... and more, because I had worked with the IRDA, SEBI, and BFRDA.

RBI was the one regulator which I hadn't really done.

I'm like, "Okay, let's do this." So Amazon Pay, fantastic learning, you know, because the regulations were changing at that time, payment aggregation as a law.

Which year was this?

This is '21.

Instead of digging through and entering their addresses, et cetera, they can just click OK.

They have Link, they have Amazon Pay, as well as tons of other ways for your customers to check out.

If you only knew how difficult this was back in the days, I'm very happy that it's easier for people now, but man, I'm, I'm a little bit jealous.

Okay, so there you have it.

So you could just be some, you know, legacy, you know, you'd be some car wound company and be like, Oh, I just dropped this in.

And there's like, here are my options as to like, you know, you can go this process, this path or this path, or like you said, a futurist, right? We're talking about buy now, pay later, right? Imagine if you just had like a buy now with pay later crypto, it's like, okay, What do you have? You have like Amazon Pay, Apple Pay, Affirm, Anvil, right? Like buy now, pay later with crypto, right? I can promise this and I'm going to pay you later.

And the nice thing is anyone can be the BNPL bank now because when you get a fully secured promise, you don't need to worry about, you know, repayments and structures and all that other shit.

You just build it in and you're like, great, this guy has issued us a promise for $5,000 so I can buy, you know, a new... pa speaker mixer or whatever right and then like and we're going to give it to you for six months right pay it back in six months or we're going to claim the value that you owe us there's no risk on our part we don't need to worry about building a whole repayment system or anything like that it's just like we have this guaranteed value and at no point will we worry about default uh and just as a little aside like i was saying before the price of default gets passed on to everybody because a certain amount of people are not going to pay us back If you are an institution that uses this, your default rate is now basically zero.

The funnest thing I've seen here is Amazon used to always have these events.

They used to have an Amazon Payments booth.

Now they just added the word agentic to it.

So now it's Amazon Agentic Payments.

Today that world looks vastly different.

Apple Pay, Google Pay, Cash App, Revolut Pay, Amazon Pay, Shopify Pay.

The list keeps growing and the competitive dynamic has shifted into something much simpler.

Whoever removes the most friction, wins.

Amazon has also had longstanding relationships with its sellers who offer discounts on their own items during sales.

Amazon's discounts actually only extend towards cashbacks on Amazon Pay, no cost EMI subsidies, bank card tie-ups, and more.

All the kinds of offerings that a quick commerce app would not be able to offer at scale without diving deep into their wallets.

That being said, the fees that sellers have to pay to the platforms are actually comparable.