Sep 10, 2026 · 57 min · 13 segments
Choosing the right franchise isn’t just about finding a great brand or a profitable concept. It’s about finding a business that actually fits your skills, goals, personality, and the life you want to…
Talk a little bit about like why businesses and kind of this home service space.
And I know a little bit about like what you guys were doing at Capital One before they shut down the division.
But I always thought that was kind of interesting because it seemed like, because you're right, like a lot of people that, would likely have the right type of skill set to do well in a franchise like Shelf Genie or a custom closet business, any sort of home service, home improvement type business, those businesses are probably not at the top of their list of things they would be interested in.
I always felt like you and Jeff and Rafi, who you alluded to earlier, that worked at Capital One with you and owned Shelf Genie up in Boston, You guys kind of had like an inside, you had like some inside information based on what you were doing at Capital One, which I always thought was kind of interesting.
So when I first joined Capital One, I was doing sales and like the patient finance division.
So if you think about, you know, we're both getting now to the days where like we're bringing our kids to the dentist and you see the orthodontist and they're like, hey, you know, you can either.
And so the division of Capital One that I worked for, we would call on doctors and LASIK surgeons and dentists and orthodontists to offer financing for their customers.
customer needs $4,000 worth of braces, we give them a small monthly payment and pay the doctor directly.
So we did that for a few years, but then I had an opportunity to kind of lead the sales side for doing home improvement finance, which was really probably what brought us down this road.
So, you know, we'd call on these giant windows, siding, roofing companies, you know, waterproofing and everything.
What you realize is that all of these companies were really not home improvement companies.
When you went and met with the owner or the director of sales, they had never been screwed in a light bulb.
And for me, loving sales and marketing, it obviously made a pretty big impact on me.
Yeah, I think that is the connection a lot of people don't make as they start, you know, the process of researching different, whether it's franchises or not, just researching different types of businesses is, you know, they would look at something that's, you know, custom closets or pull-out shelving.
And I mean, like with Shelf Genie specifically, like it's a very custom product, right? Like the manufacturing piece is...
Talk a little bit about like why businesses and kind of this home service space.
And I know a little bit about like what you guys were doing at Capital One before they shut down the division.
But I always thought that was kind of interesting because it seemed like, because you're right, like a lot of people that, would likely have the right type of skill set to do well in a franchise like Shelf Genie or a custom closet business, any sort of home service, home improvement type business, those businesses are probably not at the top of their list of things they would be interested in.
I always felt like you and Jeff and Rafi, who you alluded to earlier, that worked at Capital One with you and owned Shelf Genie up in Boston, You guys kind of had like an inside, you had like some inside information based on what you were doing at Capital One, which I always thought was kind of interesting.
So when I first joined Capital One, I was doing sales and like the patient finance division.
So if you think about, you know, we're both getting now to the days where like we're bringing our kids to the dentist and you see the orthodontist and they're like, hey, you know, you can either.
And so the division of Capital One that I worked for, we would call on doctors and LASIK surgeons and dentists and orthodontists to offer financing for their customers.
customer needs $4,000 worth of braces, we give them a small monthly payment and pay the doctor directly.
So we did that for a few years, but then I had an opportunity to kind of lead the sales side for doing home improvement finance, which was really probably what brought us down this road.
So, you know, we'd call on these giant windows, siding, roofing companies, you know, waterproofing and everything.
What you realize is that all of these companies were really not home improvement companies.
When you went and met with the owner or the director of sales, they had never been screwed in a light bulb.
And for me, loving sales and marketing, it obviously made a pretty big impact on me.
Yeah, I think that is the connection a lot of people don't make as they start, you know, the process of researching different, whether it's franchises or not, just researching different types of businesses is, you know, they would look at something that's, you know, custom closets or pull-out shelving.
And I mean, like with Shelf Genie specifically, like it's a very custom product, right? Like the manufacturing piece is...
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