The night before Good Greed's launch party, Alana Picov tasted the first production run. It was too sour, and the cherry flavour came out wet and sticky.
Her parents had flights booked. Friends were flying in from Toronto and London, and 125 people were on the guest list. The candy was supposed to hit the shelves at Pop Up Grocer the next morning.
Two years earlier, Alana was at the top of the Salesforce leaderboard in London. She refreshed it every morning and couldn't work out why she was still unhappy. She left, moved to New York with two suitcases, and carried them up five floors to a walk-up with no AC. On one of her first calls, a mentor who had built a $100 million company told her the candy space was saturated and the margins were thin. Then he offered her a job. She took the call sitting on her bed with her camera off.
She said no. Now every problem is hers, down to the visa she loses if the company doesn't work. Her brother is eight years older and a serial founder. When she got a 90 on a test, he told her that ten percent of the time she was a hundred percent wrong.
So what do you hand the people who flew in to celebrate, when you know it isn't right yet?
Alana PicovGuestChristianneHost
