Sep 23, 2026 · 20 min · 8 segments
Emerging industries can create new entrepreneurial opportunities. Learn how to research technological developments, customer behavior, industry changes, investment activity, and market gaps to…
Once you accept that reality of driving in the dark and focusing on the next ten feet, you need to understand what gears this AI vehicle actually has because there's a massive psychological hurdle to clear first.
Oh, the fear of replacement.
Right, that persistent fear of replacement.
And Seitz puts it very bluntly.
Which is such a good reframe.
Yeah.
You know, it shifts the narrative entirely from defensive to offensive.
And to play offense, he actually provides this structural framework, breaking AI integration down into four distinct levels.
So, like, where does everyone start?
This is your day-to-day interaction with large language models like ChatGPT, Claude, Perplexity, or, uh, Copilot.
Basically just chatting with it.
Exactly.
You're essentially using AI as a highly advanced brainstorming buddy or research assistant.
Okay, so from there you move up to level two, which he calls industry specific apps.
I mean, we aren't just talking about a text box anymore.
Right.
It's way more tailored.
Yeah, like if you're an architect, this is a tool that takes your 2D floor plan and instantly generates a fully lit 3D digital walkthrough.
Or if you're a lawyer, it's an AI trained exclusively on case law to draft preliminary contracts.
But, uh, Seitz gives a massive warning here about something he calls shiny object syndrome.
Oh, yeah.
Once you accept that reality of driving in the dark and focusing on the next ten feet, you need to understand what gears this AI vehicle actually has because there's a massive psychological hurdle to clear first.
Oh, the fear of replacement.
Right, that persistent fear of replacement.
And Seitz puts it very bluntly.
Which is such a good reframe.
Yeah.
You know, it shifts the narrative entirely from defensive to offensive.
And to play offense, he actually provides this structural framework, breaking AI integration down into four distinct levels.
So, like, where does everyone start?
This is your day-to-day interaction with large language models like ChatGPT, Claude, Perplexity, or, uh, Copilot.
Basically just chatting with it.
Exactly.
You're essentially using AI as a highly advanced brainstorming buddy or research assistant.
Okay, so from there you move up to level two, which he calls industry specific apps.
I mean, we aren't just talking about a text box anymore.
Right.
It's way more tailored.
Yeah, like if you're an architect, this is a tool that takes your 2D floor plan and instantly generates a fully lit 3D digital walkthrough.
Or if you're a lawyer, it's an AI trained exclusively on case law to draft preliminary contracts.
But, uh, Seitz gives a massive warning here about something he calls shiny object syndrome.
Oh, yeah.
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