Jul 16, 2026 · 1 hr 18 min · 13 segments
What happens when you trade a Private Equity career for a fridge full of probiotics? In this episode, I sit down with Kiki Couchman, the founder of Sour Milk, to uncover the raw, unpolished reality of…
Kiki CouchmanGuest
Kassidy WarrenHost
So we're taking all the probiotics you'd find in a pill or a powder supplement and actually culturing it in your yogurt.
Well, obviously there's, like, the gut punch of, like, ew, blegh, sour milk, right? Like, it's almost spoiled and people have that initial reaction.
But really what I want people to remember is yogurt is alive, and what you're eating is an alive fermented product that has so many good probiotics in it.
And so instead of just you're eating the random yogurt in the yogurt aisle, you're eating sour milk.
... on your Instagram, I thought, "This is a founder's dream come true." This is, like, one of those stories that founders tell, like, "Oh, we were, we were going for it.
Everything was lining up, and then we hit this snag." So what's the story behind the name Sour Milk?
So we're taking all the probiotics you'd find in a pill or a powder supplement and actually culturing it in your yogurt.
Well, obviously there's, like, the gut punch of, like, ew, blegh, sour milk, right? Like, it's almost spoiled and people have that initial reaction.
But really what I want people to remember is yogurt is alive, and what you're eating is an alive fermented product that has so many good probiotics in it.
And so instead of just you're eating the random yogurt in the yogurt aisle, you're eating sour milk.
... on your Instagram, I thought, "This is a founder's dream come true." This is, like, one of those stories that founders tell, like, "Oh, we were, we were going for it.
Everything was lining up, and then we hit this snag." So what's the story behind the name Sour Milk?
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