At this week's Barclays Global Consumer Staples Conference in Boston, one theme kept coming up: the next wave of growth will not come from price alone. Matilda looks at how Reckitt refused to match 80 per cent off promotions in dishwashing, and how Danone returned Activia to growth by changing what it stands for. She also asks why Mondelez's Biscoff success still needs checking for where its volume really comes from. Along the way she covers Coca-Cola's pack architecture, price sensitivity after inflation, and three questions every RGM leader should take into their next leadership meeting.
**FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management**
