Alpro

Skyer is riding the combination of naturalness and protein.

And Alpro has moved into protein, yogurt, and meal replacements.

Danone is also taking its business out of the chilled cabinet altogether, into ambient protein shakes.

meal formats such as Alpro Meal to Go, and Huel, the complete nutrition brand it has just acquired, which produces between 300 and 400 adverts a month.

Large mass retail, once around 60% of Danone's business, is now closer to 40%.

Not everything is working.

Sainsbury's for international listeners is a British supermarket chain and they are now selling their own private label, plant-based milk drinks for children one year old and up fortified with lots of stuff that they perceive to be needed for young children.

I certainly remember Alpro having a specifically aimed drink for children.

But yeah, interesting to see a UK supermarket starting their own too.

On with the depressing news now, I'm afraid.