Oct 7, 2026 · 11 min · 8 segments
This week in the Fitness Industry news: - Ultimate Longevity Center plans 50-site Australian expansion - Snap Fitness marks five years of its 'For the Feeling' global brand positioning - Zoo Fit…
US longevity and wellness franchise Ultimate Longevity Centre is expanding into Australia, with plans for a national network of up to 50 locations and its first centre confirmed for Sydney's Double Bay.
The Australian expansion was announced by ULC co-founder Gary Brekker at the Fortuna One Global Summit in Sydney, with the Double Bay Centre targeted to open in the first quarter of 2027.
Flagship locations are also planned for Melbourne and Brisbane, with further sites expected to be developed as part of the proposed 50 Centre Australian network.
Viva Leisure's ZooFit brand has signed a partnership with the Perth Bears, becoming a foundation partner and the club's official commercial gym and fitness club operator for its first two NRL seasons in 2027 and 2028.
Fernwood Fitness has opened its 76th club nationwide, with Fernwood Pakenham marking franchisee Gannit Cheema's fourth location.
Opened on 20 September, the site in Melbourne's South East brings together state-of-the-art fitness, wellness and recovery under one roof in a premium destination designed exclusively for women.
Snap Fitness is marking five years of its for-the-feeling global brand positioning, with the fitness franchise reflecting on how its emphasis on the emotional benefits of exercise aligns with growing interest in mental wellbeing, recovery, and long-term health.
Launched in 2021, the refreshed positioning shifted the brand's marketing towards how exercise makes people feel, moving beyond the aesthetic, weight loss, and performance goals that had traditionally dominated fitness industry messaging.
Les Mills Asia Pacific is offering fitness clubs a 90-day free trial of Les Mills Reforma, giving operators an opportunity to assess the music-led Pilates program within their group exercise offering.
Promoted through a new video campaign, the offer is subject to terms and conditions, with interested clubs directed to contact Les Mills Asia Pacific for details on participation.
Les Mills Reforma is a 45-minute instructor-led workout that combines Reforma Pilates movements with choreography set to music, using the equipment's adjustable resistance to deliver controlled full-body exercise.
Participants select their resistance and intensity while the instructor demonstrates movements to guide the class.
New research commissioned by Viva Leisure has found that while most Australians recognise exercise can support mental health, they are around twice as likely to turn to other coping strategies when experiencing low moods.
According to the research, 77 per cent of respondents said that exercise makes them happier and less stressed, while 24 per cent reported turning to alcohol, junk food or screens the last time that they felt mentally low.
Sean Hodges, chief operating officer of Viva Leisure, said there is an opportunity to rethink the positive role exercise can play in supporting mental health rather than it being something that gets pushed aside when life becomes challenging.
US longevity and wellness franchise Ultimate Longevity Centre is expanding into Australia, with plans for a national network of up to 50 locations and its first centre confirmed for Sydney's Double Bay.
The Australian expansion was announced by ULC co-founder Gary Brekker at the Fortuna One Global Summit in Sydney, with the Double Bay Centre targeted to open in the first quarter of 2027.
Flagship locations are also planned for Melbourne and Brisbane, with further sites expected to be developed as part of the proposed 50 Centre Australian network.
Viva Leisure's ZooFit brand has signed a partnership with the Perth Bears, becoming a foundation partner and the club's official commercial gym and fitness club operator for its first two NRL seasons in 2027 and 2028.
Fernwood Fitness has opened its 76th club nationwide, with Fernwood Pakenham marking franchisee Gannit Cheema's fourth location.
Opened on 20 September, the site in Melbourne's South East brings together state-of-the-art fitness, wellness and recovery under one roof in a premium destination designed exclusively for women.
Snap Fitness is marking five years of its for-the-feeling global brand positioning, with the fitness franchise reflecting on how its emphasis on the emotional benefits of exercise aligns with growing interest in mental wellbeing, recovery, and long-term health.
Launched in 2021, the refreshed positioning shifted the brand's marketing towards how exercise makes people feel, moving beyond the aesthetic, weight loss, and performance goals that had traditionally dominated fitness industry messaging.
Les Mills Asia Pacific is offering fitness clubs a 90-day free trial of Les Mills Reforma, giving operators an opportunity to assess the music-led Pilates program within their group exercise offering.
Promoted through a new video campaign, the offer is subject to terms and conditions, with interested clubs directed to contact Les Mills Asia Pacific for details on participation.
Les Mills Reforma is a 45-minute instructor-led workout that combines Reforma Pilates movements with choreography set to music, using the equipment's adjustable resistance to deliver controlled full-body exercise.
Participants select their resistance and intensity while the instructor demonstrates movements to guide the class.
New research commissioned by Viva Leisure has found that while most Australians recognise exercise can support mental health, they are around twice as likely to turn to other coping strategies when experiencing low moods.
According to the research, 77 per cent of respondents said that exercise makes them happier and less stressed, while 24 per cent reported turning to alcohol, junk food or screens the last time that they felt mentally low.
Sean Hodges, chief operating officer of Viva Leisure, said there is an opportunity to rethink the positive role exercise can play in supporting mental health rather than it being something that gets pushed aside when life becomes challenging.
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