Embedded FX for Enterprise: Matt Barr - Send Payments

**Looking to scale your fintech leadership team? Start at tieronepeople.com** Matt Barr is CEO of Send Payments, the Sydney company that embeds cross-border FX into enterprise platforms including PEXA, BoardRoom and pay.com.au. He explains why those partners choose Send on compliance ahead of price, why the bigger FX markets sit offshore, and how 140 AI agents help a team of about 70 run the business. **About Matt Barr** Matt Barr became CEO of Send Payments in August 2025 after more than 25 years at Australian Payments Plus, eftpos, Mastercard, Telstra and Bank of New Zealand. He spent eight years at Mastercard and was chief product officer at eftpos in 2020. **Key talking points** 1\. Compliance wins the deal. Send built AML/CTF monitoring and a direct AUSTRAC integration into its platform, and Matt says partners choose it on those credentials ahead of price. 2\. The bigger FX markets are offshore. Foreign currency makes up about ten percent of an Australian small business's invoices and about seventy-five percent in Canada, and Send plans to follow its partners into the US, Canada, the UK and New Zealand. 3\. Agents are staff. Each of Send's 140 AI agents has a name, a resume and a line manager, and Matt says output per two-week sprint rose by 40% or more. **Chapters** \[00:00] Introduction \[05:26] Compliance by design \[09:40] Enterprise partners and use cases \[18:09] 70 people and 140 agents \[27:42] Hiring for a remote-first team **Links** Send Payments: https://sendpayments.com Careers at Send: https://sendpayments.com/careers/ Matt Barr on LinkedIn: https://www.linkedin.com/in/matt-barr-087322/ Tier One People: https://tieronepeople.com This show is brought to you by Tier One People, where we work with CEOs and founders like Matt to find the 1% who redefine what's possible. If you're scaling your leadership team, start at tieronepeople.com Send us Fan Mail Connect on with Dexter Cousins on Linkedin Hire Exceptional Fintech Talent Subscribe on LinkedIn