Rob Sealy spent 30 years in insurance and financial services before he noticed something the music industry does that no other industry would tolerate: artists barely know who their fans are. So he co-founded Openstage to fix it, and now runs fan campaigns for some of the biggest artists alive. In this episode he gets specific on why your social reach has collapsed below 2%, why 10% of your fans drive 80% of your income, and why the tactics that work for a stadium act are exactly the same ones that work when you've got five fans. He's blunt about the mistake most artists make, leading with the ask instead of the relationship, and generous with what to do instead. If you're building a fanbase from scratch, this one hands you the playbook. Independent artists, this is the one to save.
Alex BreesHost
