Talia + Elon Founders of INE+ Nutrition

Well, really, I mean, it really comes down to like our passion, our lifestyle.

And we really felt, I guess, the gaps that we're missing that were on the market, really with our backgrounds and seeing, you know, what we can.

I always had also an entrepreneurial background as well.

So really thinking like what we can combine and really make our own while also welcoming our second.

Raising a family.

Because why not, right? Why not do it at the same time? We had our first daughter who I believe was, was she two at the time? Yeah, they're 21 months apart.

So she was definitely under two then, we'll say.

And then I remember looking at Elon and I said, I have this idea for something and I want to see what we can do and make possible.

But we also wanted to make it where we are 100% Canadian owned and operated.

And I think that for us was a really big thing that we wanted to stand by.

And we, you know, blinked and years later, here we are.

But...

Yeah, and the idea was kind of always there, but the execution, the getting it all done, I think that's what really was the challenge.

Right.

So we one day decided, you know what, let's do this.

We were passionate about this.

This is something that we believe in, something that we've talked about for years.

Now we just need to make it happen.

And I think because we already had that vision, putting it together was enjoyable, stressful at times, of course.

But it was very enjoyable to do because we saw the vision.

We just need to execute it.

Right.

And that was, I think, where it all came together because when we talked about it, we were both like, yeah, this is what we want to do.

We're both bought in.

Yeah.