Oct 17, 2026 · 13 min · 9 segments
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The first of the time suck trio is something that CIA calls the excellency trap.
The excellency trap is all the time that you spend doing things that you're good at, but you don't actually like to do.
And the problem with the excellency trap is that you have very likely developed a reputation for being excellent at something.
People bring you work that's very valuable to them and makes you very important and relevant to them because you're good at it and they are not.
Whatever it is, if you're good at it, but you don't love doing it, that is an excellency trap.
And you have very likely duped yourself into believing that it's more valuable to do what other people want you to do than to focus on doing what you're naturally good at.
When you do something that comes easy to you and that you enjoy doing, CIA calls that a natural skill.
But when you do something that comes easy to you, but you don't like to do it, CIA actually calls that a learned skill.
Natural skills and learned skills are both valuable, but the difference is that learned skills will never be as valuable to you as natural skills.
And that's because even though you learned how to do something, you will eventually run out of energy and focus and attention to get better at that, to master that.
Meanwhile, somebody else who has a natural skill in the same area where you have a learned skill will always outperform you.
So the only solution is for you to focus on your natural skills, those skills that come easy to you and that you enjoy executing.
You'll never run out of natural curiosity, and the competition ahead of you will never be able to outperform your natural skill.
So if you wanna stop the cycle of missing goals, the first thing you have to do is make sure that your goals align with your natural skills, and stop setting goals that align with your learned skills, because you will eventually run out of energy, attention, and focus on those learned skills.
But you will never run out of energy, focus, and attention to accomplish your natural skills.
The first of the time suck trio is something that CIA calls the excellency trap.
The excellency trap is all the time that you spend doing things that you're good at, but you don't actually like to do.
And the problem with the excellency trap is that you have very likely developed a reputation for being excellent at something.
People bring you work that's very valuable to them and makes you very important and relevant to them because you're good at it and they are not.
Whatever it is, if you're good at it, but you don't love doing it, that is an excellency trap.
And you have very likely duped yourself into believing that it's more valuable to do what other people want you to do than to focus on doing what you're naturally good at.
When you do something that comes easy to you and that you enjoy doing, CIA calls that a natural skill.
But when you do something that comes easy to you, but you don't like to do it, CIA actually calls that a learned skill.
Natural skills and learned skills are both valuable, but the difference is that learned skills will never be as valuable to you as natural skills.
And that's because even though you learned how to do something, you will eventually run out of energy and focus and attention to get better at that, to master that.
Meanwhile, somebody else who has a natural skill in the same area where you have a learned skill will always outperform you.
So the only solution is for you to focus on your natural skills, those skills that come easy to you and that you enjoy executing.
You'll never run out of natural curiosity, and the competition ahead of you will never be able to outperform your natural skill.
So if you wanna stop the cycle of missing goals, the first thing you have to do is make sure that your goals align with your natural skills, and stop setting goals that align with your learned skills, because you will eventually run out of energy, attention, and focus on those learned skills.
But you will never run out of energy, focus, and attention to accomplish your natural skills.
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