The Cumin Club

Authentic regional Indian cuisine received a massive upgrade when Harish Visweswaran joined forces with co-founders Ragoth and Kiru to solve a major everyday dining challenge: how to bring wholesome, traditional Indian meals to busy consumers in a fast, convenient format. As Co-Founder and Lead of Growth and Analytics at The Cumin Club, Harish is driving the retail expansion and data strategy behind a brand on a mission to shift food culture toward nourishing, clean-label, five-minute meals. Growing up in Coimbatore, Tamil Nadu, India, before moving to the U.S. in 2014, Harish holds a master's in Data Science from Columbia University and honed his analytical rigor at organizations like Mu Sigma and The Weather Company. A lifelong foodie whose passion naturally aligned with the food industry, Harish shares how he applies data-driven decision-making as a co-founder to scale retail channels, optimize operations, and make high-quality, flavorful Indian dishes accessible to households everywhere. **Inside the Episode:** - How The Cumin Club identified a key whitespace in the CPG market by merging authentic regional Indian flavors with ultimate five-minute preparation convenience. - Why the team chose freeze drying as their core preservation method to lock in natural flavors, preserve clean ingredients, and eliminate the need for artificial preservatives. - The strategic importance of starting as a direct-to-consumer brand and how early customer feedback and data collection shaped their product development and scaling strategy. Shop here! **This podcast episode was made possible by Glimpse** — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!