Earth Fare

[laughs]

Like, these ni- Earth Fare.

You know, big Earth Fare-

Yes

... like, "Man, I know these niggas is not standing in line for this motherfucking shit."

It makes them feel like they're part of helping the emerging brand grow.

And I just got an email back yesterday from, uh, Wes at Earth Fare, who is fantastic, with, like, a detailed breakdown of every point that I asked him about what he looks for in, you know, how wide the shelves are and what height everything is, depth, like, what he thought about the packaging, like, the call-outs we have.

It was great.

People wanna support you, and if you only go to somebody when you have an ask of them, it feels a bit transactional, and sometimes you're gonna have an ask of somebody.

And none of this took a lot of time.

It took a few minutes, like, oh, when I went to Earth Fare, it had some good food, but I wasn't able to write.

But I could do a little bit of reading versus when I went to Starbucks, I could get writing done, but I spent a little bit too money, too much money on the coffee, right? Like, it's not that you're gonna find some perfect system.

It's like when you let it be easy, when you let thing, when you give things the bare minimum effort because you trust that- That when you show up, if you made it all the way to a doctorate program, your bare minimum is not you doing shitty work.

So, so, so first of all, we need to s- to, to share, we're already in the market.

We have a bunch of chains that are already carrying the po- product, which is Earth Fare, Town & Country, Bristol Farms, Lassen's, um, uh, uh, Clark's, and a few others.

Okay? So, and we're, we're just, uh, uh, next week getting into Hy-Vee, to 125 stores, which is one of the largest in the Midwest, uh, chains.

Mm-hmm.