Sep 29, 2026 · 44 min · 10 segments
AI will tell you it's right whether it is or not. So how does an email team work out what to hand over, what to check, and what to keep? In this episode of Email Talk, Elliot Ross, Joe Cottam and…
we had a few meetings this week and I think some of the stuff that's popped up as quite kind of regular themes is the one around... people building their own tools versus, and it probably comes onto the, like some of the other topics we'll talk about in future as well, but like in particular around, you know, you've got some people who are not building anything themselves at all, but then you've got others who are like kind of cobbling things together with lots of different tools or, you know, workflows and things like that, which is, which is really interesting, but you know, brings it, own kind of benefits over the speed at which they can do things but also has some of the challenges that we'll talk around kind of like trust and stuff like that um
that also kind of mirrors how it's always been an email right like everyone kind of arrives at their their process and their tools it's getting better but it has been historically quite siloed and people kind of just get a whole bunch of stuff together
yeah and i think like particularly around the I guess like the whole kind of AI conversation, like, oh, I could just vibe code something up and I can, you know, put a few processes together and botch them together with some sticky tape and it will spit this thing out at the end that kind of needs some fixing, but it's a lot quicker than it used to be and doesn't quite need so many people, but it needs people in a different place.
So, yeah i think that's quite an interesting thing that's like going on at the moment and coming up around conversations and then the other one is probably like the the age-old kind of data question of like yeah all this fun stuff exists and we can do it uh is our data good enough for us to actually be able to do it anyway and like can it all happen quick enough for us to do the fun stuff at the other end so that's interesting I think those are the kind of standout kind of themes that have come out of conversations this week that's
interesting so yeah plugging in the being able to do what you like no matter what kind of content and creative you have being able to get the the stuff the data stuff done and the and the stuff out the door quickly in a way that is still kind of useful to people yeah and it's like
it's sort of the unsexy stuff right like it's the kind of building the foundations so that it can do the you know the shiny on the other end but if you can't do that bit first you can't do the shiny
we had a few meetings this week and I think some of the stuff that's popped up as quite kind of regular themes is the one around... people building their own tools versus, and it probably comes onto the, like some of the other topics we'll talk about in future as well, but like in particular around, you know, you've got some people who are not building anything themselves at all, but then you've got others who are like kind of cobbling things together with lots of different tools or, you know, workflows and things like that, which is, which is really interesting, but you know, brings it, own kind of benefits over the speed at which they can do things but also has some of the challenges that we'll talk around kind of like trust and stuff like that um
that also kind of mirrors how it's always been an email right like everyone kind of arrives at their their process and their tools it's getting better but it has been historically quite siloed and people kind of just get a whole bunch of stuff together
yeah and i think like particularly around the I guess like the whole kind of AI conversation, like, oh, I could just vibe code something up and I can, you know, put a few processes together and botch them together with some sticky tape and it will spit this thing out at the end that kind of needs some fixing, but it's a lot quicker than it used to be and doesn't quite need so many people, but it needs people in a different place.
So, yeah i think that's quite an interesting thing that's like going on at the moment and coming up around conversations and then the other one is probably like the the age-old kind of data question of like yeah all this fun stuff exists and we can do it uh is our data good enough for us to actually be able to do it anyway and like can it all happen quick enough for us to do the fun stuff at the other end so that's interesting I think those are the kind of standout kind of themes that have come out of conversations this week that's
interesting so yeah plugging in the being able to do what you like no matter what kind of content and creative you have being able to get the the stuff the data stuff done and the and the stuff out the door quickly in a way that is still kind of useful to people yeah and it's like
it's sort of the unsexy stuff right like it's the kind of building the foundations so that it can do the you know the shiny on the other end but if you can't do that bit first you can't do the shiny
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