Sep 16, 2026 · 50 min · 11 segments
NetSuite data migration consultant Paul Giese joined me on Ditching Hourly to share how triple specialization helped him build a highly referable…
Paul GieseGuestJonathan StarkHostAnd once you get a taste of being really good at something and having all these tools to help you do it and get rid of all the frustration or not all the frustration, but get rid of the really frustrating, tedious parts.

And I mean, at the beginning, you know, you're, you know, I think I kind of lacked maybe the confidence to know, like, hey, like, there's more deals are going to come in eventually.

And, and I've gotten a lot more disciplined over the years to know, like, hey, like, you got to say no to these things that are not kind of on the path to kind of improving your process, unless you really think there's significant upside to saying yes, which most of the time, it's like, that's probably not as, there's probably not as much upside as you think, going into the project.
I've heard that a ton of times where someone did, they were starting to, to get a beachhead in a specialization and an expertise and they get, you know, they're still getting leads from their past connections and referrals and for generalist stuff.
And once you get a taste of being really good at something and having all these tools to help you do it and get rid of all the frustration or not all the frustration, but get rid of the really frustrating, tedious parts.

And I mean, at the beginning, you know, you're, you know, I think I kind of lacked maybe the confidence to know, like, hey, like, there's more deals are going to come in eventually.

And, and I've gotten a lot more disciplined over the years to know, like, hey, like, you got to say no to these things that are not kind of on the path to kind of improving your process, unless you really think there's significant upside to saying yes, which most of the time, it's like, that's probably not as, there's probably not as much upside as you think, going into the project.
I've heard that a ton of times where someone did, they were starting to, to get a beachhead in a specialization and an expertise and they get, you know, they're still getting leads from their past connections and referrals and for generalist stuff.
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