How Do Local Political Campaigns Reach Voters in the Most Expensive Midterm in History?

So I gave the number just under $11 billion.

It was $10.84 is projected right now.

I'm going to guess it's going to go higher.

That is a 20% plus jump for 2022 midterms, $8.9 billion.

So near 2024 presidential, which was $11.2 billion.

So I'm going to guess we're going to get like the 2024, which is crazy for midterms.

That's crazy for midterms.

Indiana, we had our primary in May.

I know in Michigan, you have yours in August.

Yes.

The amount of money poured into our state Senate and state representative races.

was wild just for the primaries.

Yeah, that's just Republicans fighting Republicans or Democrats fighting Democrats, right? We're in a different world.

But there are a lot of things going on with midterms that hasn't happened in a long time, right? There's 35 Senate seats in play.

There's special elections in Florida and Ohio.

There's some really big swing states.

I live in one of them.

It's Michigan, right? So there's razor-thin House majorities.

There's more people retiring than ever before.

So Those are the bigger picture, but there's a lot more involved in that.

So number one, those are the headline numbers.

Number two is let's talk about where the money is going.

So as I said, I feel like political is the last to realize that broadcast TV is only when you buy broadcast TV.

We talk about viewership all the time.

If you look at 100 percent piece of the pie, 50 percent is owned by streaming right now of viewership.