When did Summer get Branded?

The postwar ‘50s saw TVs proliferate into every American home—and the ad dollars followed. As media flooded American living rooms, ad dollars poured right in after them — advertising spend nearly quintupled from the 1950s into the ’60s. Branded summers and ideal living were packaged and purchased writ large. These pop-color-soaked styles have stayed with us as the quintessential American summer. Throw in America’s birthday party and you’ve got a recipe for sweet celebration. Join us as we take a road trip across the decades and explore some of the iconic summer themes and designs that are endlessly reinvented for the modern world. Hot girl summer, feral girl summer, or Neil the Seal summer—whatever your vibe, get inside and let’s ride! **About Your Hosts:** **Allie Miller** is a designer, researcher, and strategist who believes in the power of design to foster understanding and facilitate meaningful change. She holds a Master’s of Industrial Design from Georgia Tech, bringing human-centered thinking and a system lens to every conversation—and your podcast feed. **Robyn Richardson** is an experience design strategist, tech consultant, TEDx speaker, and Graduate Professor at Georgetown University. She holds an MFA in Design Management from SCAD and has spent her career making design thinking accessible, opinionated, and a little bit fun. **Disclaimer:** This podcast was prepared in our personal capacity. The views and opinions expressed in this episode are our own and do not necessarily reflect the official policy, opinion, or position of our employers.