Ep 192 - Why the Most Powerful Brands Don’t Need to Shout

Yeah, we've met through a mutual client of mine and at events, et cetera, that we've been to.

And I think what's really interesting with this story is there's so many listeners who will have small snippets of Parallel.

And every founder has a different story.

It doesn't always come from adversity.

But I love the fact that every single founder I talk to gets hands-on, like they learn code online.

I used to be a programmer and that helped me so much when I started my agency because that's when the internet began.

I mean, one of your strongest beliefs is that luxury brands don't need to shout to be noticed.

And I love this whole concept.

So in a world where we're obsessed with visibility and viral content and constant posting, how do you build quiet power while still generating serious revenue?

I think it goes back to one of the words that you used earlier that's in our kind of company bio and my personal bio is that resonance.

Creating a brand that speaks for itself means touching every possible touch point that you have and making sure that each one correlates to the next.

It's all about that cohesion in the positioning.

And I think that that's something that a lot of brands miss or they only focus on one thing.

They focus on getting that virality.

They focus on showing up in one specific place, but then the way they're showing up there isn't how they're always showing up in other ways.

So the way that we approach that quiet luxury is really through working with our clients on every single touch point that they have and making sure that each one is compliments and speaks to the next so what I mean is the way your branding looks needs to match the way you talk about your brand the way you show up on your website all the way down to how you write your email signature how you show up on LinkedIn and that little bio that you get on Instagram like every single moment the where your brand shows up where someone a potential client can see it and needs to match.

And I think that a lot of brands miss that.

Or if they want to sit in a luxury market, they don't know how to position it in that way.

And so instead, they are positioning it for things like virality and Gen Z because that's what they think they need.

And then they're not getting the ideal client that they want.

So I think it's about that resonance of making sure that the brand is consistent across every what we call them as touch points and making sure that when someone shows up to any moment where your brand exists, they understand what it is what it means.

And then the next time they find it, that's just reiterated, that's just complimented, and then so on and so forth, to the point where they are ready to work with the brand, the service, the product, whatever it is.