Lauren L'Heureux
Founder & Chief Creative Officer of La.Rue Creative Studio, a luxury branding and creative agency specializing in story-driven identities for female founders.
1
APPEARANCES
1
PODCASTS
Jul 23, 2026
Dawn McGruerHOST
So what happened in your life that made building this brand feel necessary rather than simply just building this business opportunity? What was the key moment? Well,
Lauren L'HeureuxGUEST
And over the next 14 months of my life, I went through three different traumas, starting with my brother.
Lauren L'HeureuxGUEST
And then about six months later, I was sexually assaulted in my apartment in New York City.
Lauren L'HeureuxGUEST
I went through a whole trial, which was very demeaning and degrading and very unpleasant.
Lauren L'HeureuxGUEST
And then about eight months after that, my dad tried to commit suicide after losing my brother.
7 MINS LATER
Dawn McGruerHOST
What did the numbers and the workload or the client experience reveal that made you rethink how LaRue should scale?