Jul 20, 2026 · 54 min · 19 segments
Returning guest Simon Dixon, co-founder of global brand and design agency DixonBaxi, sits down with Radim as the studio approaches its 25th birthday to talk about what…
[upbeat music] When you think about professional creativity, which is how do you bring yourself but also create something that is useful or actually relevant to people? And I think, again, we all live in the same world.
And for me, I get great s- satisfaction from design that I see has a meaning, has a degree of distinction, I think the word would be.
I think it's hard to be truly original, but I think you can be distinct in your creativity and worldview.
But then it's only as good as how well it meets the world and whether or not it actually works, because anybody can be daring in a vacuum.
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[upbeat music] When you think about professional creativity, which is how do you bring yourself but also create something that is useful or actually relevant to people? And I think, again, we all live in the same world.
And for me, I get great s- satisfaction from design that I see has a meaning, has a degree of distinction, I think the word would be.
I think it's hard to be truly original, but I think you can be distinct in your creativity and worldview.
But then it's only as good as how well it meets the world and whether or not it actually works, because anybody can be daring in a vacuum.