From Teams Recording to Conversation Intelligence: How Organisations Can Get More from Every Call - AudioCodes

Uh, first question for you, Guy.

Where...

Set the scene for us.

Where is the enterprise recording market heading today, and what is driving the changes in that?

Uh, a very good question for start, Marcus, if I may say.

Uh, we see, uh, uh, the enterprise.

Let's start with the enterprise mark segment of the market.

Uh, the two, three dominant players in the UC market is obviously Microsoft, Cisco, and then Zoom.

Okay.

We see them growing with more usage each and every year, if memory recalls, around fifteen hundred every year, roughly, uh, uh, with amount of voice users that they grow, uh, annually, uh, which implies also, uh, usage growth for recording services.

Now, obviously, there is, uh, no piece of land with no AI today.

So obviously, uh, once ChatGPT was born on November thirtiest... twenty-second, that has impacted our industry as well, as well as many other industries, and we are living in an area where we literally don't know what will happen tomorrow morning, right? Exactly the same in our industry as well.

Uh, recording, uh, is becoming obviously a commodity.

Uh, although if times allow, we can talk about the differences between basic trivial recording called convenient recording and compliance recording and the different use cases.

Still, this is becoming the building block for a more lucrative, uh, layer or lucrative service called voice analytics using advanced AI capability.

This is where the market is going.

This is what customers are demanding from us, okay? For the different aspect of the service, for the different use cases, the first question in every meeting, okay, how we can improve productivity, what we-- what are you doing with advanced AI, how voice analytics is, uh, being added to the service.